TOP PERFORMING CONTENT
Whether I’m creating content, pitching thumb-stopping ideas, or finding reactive trends to jump on, here is some of my favorite viral content I’ve directly impacted or created on Target’s socials.
Working with Rustyn again, we wanted to show off one of Target’s product prios: Halloween costumes! Rustyn dressed up as Baby Bullseye and had a great day at Target.
Views: 8.4 million
Total Impressions: 1.6 million
Engagement Rate: 52%
Rustyn was going viral for his obsession with vacuums. We decided to hire him and his family to take a trip to Target and get a new vaccum!
Views: 6.4 million
Total Impressions: 1.4 million
Engagement Rate: 47%
Tasked with showing all the Halloween product prios, I created a series of “Lewis After Dark” videos where I interacted with Lewis+ Friends.
Views: 932k
Total Impressions: 9.4k
Average Watch Time: 9 seconds (3X Target’s IG average)
When Beyonce had stated in an interview that she “wore a black hoodie on her trips to Target", I pitched this concept to the team and created it myself.
Views: 5.7 million
Total Impressions: 22.6k
Engagement Rate: 0.75%
I recently pitched a lookalike contest idea for Bullseye, using the Add Yours feature on in-feed Instagram posts.
We received 9.85k engagements!
With a total of 426 submissions to the Add Yours sticker on Instagram stories.
One of my favorite posts followed the “Deeper Level” TikTok trend. It was simple and yet so native to the platform and tapped into the emotion and humanity of the community.
This video garnered 115k views and amazing positive sentiment.
Campaigns
Over the past three years, I have worked as an on-site producer for several Target Drop Influencer campaigns as well as a large-scale shoot for the Target x Ulta Beauty livestream.